Shopping spree on Alibaba's Tmall: In numbers

A screen in Shanghai shows that sales on Alibaba's online marketplace Tmall during the annual Singles Day shopping spree hit 213.5 billion yuan ($30.7 billion) on Sunday, with full-day sales setting a new high. [Photo by Gao Erqiang/China Daily]


Alibaba achieved record high sales of 213.5 billion yuan ($30.7 billion) during its annual shopping spree on Nov 11, which was also the 10th anniversary of its global shopping festival.

The 24-hour event, also known as Double 11 or Singles Day, falls on Nov 11 every year.

Let's take a look at some figures about Tmall's shopping flurry this year.

Gross Merchandise Volume: 213.5 billion yuan

First 10 billion yuan GMV: The Tmall's GMV smashes the 10 billion yuan ($1.44 billion) threshold in just two minutes and five seconds, faster than three minutes and one second last year. 

First 100 billion yuan GMV: Tmall breaks the 100 billion yuan sales threshold within 1 hour 47 minutes and 26 seconds, seven hours faster than last year's record. 

1 billion delivery orders: 168.2 billion yuan GMV: Alibaba logs 1 billion in the number of delivery orders for its annual Singles Day extravaganza on Nov 11, 2018. 

237 brands with volume of transaction over 100 million yuan: As of 12:00 on Nov 11, 167 brands in Tmall register a volume of transaction over 100 million yuan, reaching the all-day level last year. By the end of Nov 11, the brands numbers increased to 237.