Movies highlighted during the 2021 Chinese New Year holiday

People are waiting at a cinema in Linyi City, east China's Shandong Province.

Besides eating dumplings and pasting window paper-cuts, watching movies is also a popular activity during the Spring Festival holiday.

Film posters (L-R) for "Detective Chinatown 3," "Hi Mom" and "Endgame."

A total of seven films, all domestically made, will hit the cinema on Chinese Lunar New Year's Day, which falls on February 12. And comedies are always the first choice during this special time.

The film posters for "A Writer's Odyssey" (L) and "The YinYang Master."

Spring Festival is one of the peak seasons for movie ticket sales in China. China's box office continued to see robust growth into 2021 after scoring a record high for New Year's Day earnings. The total box office revenue in 2021 has exceeded five billion yuan (about $775 million) as of Monday, according to Maoyan, China's largest film ticket booking platform.

Film posters "The Rebirth of Nezha" (L) and "Boonie Bears: The Wild Life." 

To ensure a safe watching environment, cinemas across the country have announced prevention and control measures to fight against COVID-19. Movie theaters in Beijing will also limit the seating capacity to 50 percent during the Spring Festival holiday.

Disinfection measures have also been strengthened, and staff and moviegoers are required to wear masks in cinemas.

With input from CGTN and Linyi Daily