LICC"BOSS Coming" Series Wins at Beijing Int'l Film Festival.

The Honor Ceremony for the Short Film Unit of the 16th Beijing International Film Festival was held on April 23. Boss Arrival Series, submitted by Linyi International Communication Center, won the Outstanding Short Video Award at the ceremony.

As a large-scale international film and cultural exchange event with extensive global influence, the Beijing International Film Festival serves as a pivotal benchmark platform for the development of China’s film and television industry. Centered on the theme of "New Vision, New Vitality", the Short Film Unit of this year’s edition received a total of 7,088 entries worldwide. Apart from active participation by Chinese creators, entries were also submitted from numerous countries and regions including Russia, France, the United Kingdom, Denmark, Italy, Brazil, the Republic of Korea, Canada and more, highlighting increasingly prominent international features.

Created and produced by Linyi International Communication Center, Boss Arrival Series is an engaging short video collection themed on rural agricultural assistance and rural vitalization. Integrating distinctive Shandong dialect, domineering CEO-style online expression, and multilingual narration in Chinese, English and Korean, the series features distinct Yimeng regional characteristics and strong international communication appeal.

Officially inaugurated on March 28, 2025, Linyi International Communication Center is a comprehensive flagship platform for international exchanges and external promotion built by Linyi to enhance the city’s global influence and support the internationalization strategy of its commercial hub. Integrating news communication, cultural tourism promotion and economic and trade services, the center has built an all-media communication matrix consisting of the official China Linyi website and a full range of overseas social media accounts.

Since its establishment over the past year, adhering to four core missions — advancing the internationalization of Linyi’s commercial hub, promoting cultural and tourism resources, facilitating people-to-people exchanges, and supporting enterprises in going global — the center has developed a number of hit IPs including Boss Arrival Series. It has also hosted high-end foreign-related events such as the visit of the Princess of Cambodia to Linyi and the "Diplomats Discover Linyi" campaign. The center has played a vital role in telling inspiring stories of Linyi in the new era and strengthening exchanges and cooperation between China and foreign countries.

Editor：韩蒙蒙