172 Linyi enterprises to africa, reshaping business development concepts

In an exclusive interview, Sun Baoan, President of Linyi Wholesale Merchants Association, reviewed a previous overseas business and research tour to Africa, during which he led a delegation of 172 local Linyi enterprises. 

The in-depth market exploration in Africa has brought about a profound transformation in the market perception and long-term development strategies of all participating entrepreneurs. During the field visit, local enterprises obtained first-hand knowledge of africa’s industrial conditions, consumer trends and investment prospects. The immersive on-site experience enabled entrepreneurs to abandon their previous limited understanding of overseas markets and tap into enormous potential for international trade and cooperation in Africa. Having gained solid on-the-ground experience, Linyi business leaders have built stronger confidence in global market expansion. 

Moving forward, these enterprises plan to actively develop cross-border trade and launch localized cooperation projects targeting the african market to further advance their global development layout.

Editor：韩蒙蒙