Small margins, Big vision: 172 Linyi enterprises reshape global strategy via africa field tour

Linyi, a key wholesale and trade hub in Shandong, features a thriving private economy dominated by small-margin trading. In an exclusive interview, Sun Baoan, President of Linyi Wholesale Merchants Association, stated that he headed a delegation of 172 local enterprises for an in-depth market investigation in Africa. 

The cross-border tour has brought about a pivotal shift in the business philosophy and development planning of all participating entrepreneurs. The delegation gained first-hand knowledge of Africa’s industrial landscape, consumer trends and investment potential, stepping out of the long-term domestic low-margin competition and discovering vast untapped opportunities for international trade and cooperation. The on-the-ground experience has significantly bolstered enterprises' confidence in global market expansion. 

Going forward, local businesses will focus on African market development, advance foreign trade cooperation and launch localized projects to further optimize their global industrial layout.

Editor：韩蒙蒙