Langya Ancient City stages themed crossover event with online game JX3

As a landmark cultural tourism block featuring traditional Chinese style, Langya Ancient City targets younger visitors and enriches immersive experiential programs amid the Dragon Boat Festival holiday.

The scenic spot launched a cross-border cooperation with the domestic popular online game JX3, integrating ancient Langya culture, Dragon Boat folk customs and game IP elements. The crossover event attracted large numbers of post-80s and post-90s young visitors, featuring traditional opera performances, costume check-in zones and interactive ancient-style game activities, greatly boosting holiday passenger flow and secondary consumption.

Linyi will continue rolling out diversified cross-industry cultural tourism cooperation projects, combine traditional regional culture with youthful digital content, and expand the influence of local cultural tourism brands among young groups nationwide.

Editor：韩蒙蒙