Shandong merchants tap edamame market with diverse strategies

Local business operators in Shandong roll out diversified market strategies for fresh edamame, launching a lively competition in edamame brand operation and sales channel expansion.

As summer seasonal edamame enters mass harvest, Linyi merchants develop online live-stream sales, offline supermarket supply and rural direct sales channels to expand market coverage for local edamame produce. The industrial competition drives standardized planting, packaging and branding of regional seasonal vegetables.

Editor：韩蒙蒙