Foreign trade merchants in Linyi rush to learn English for global markets
Booming cross-border trade in Linyi Trade City has sparked a widespread English learning craze among local female business owners and merchants to better communicate with overseas buyers.
Supported by the municipal commerce department and Linyi Trade City Management Committee, regular free foreign language training courses are opened for market vendors, focusing on product introduction, order negotiation and cross-cultural daily communication.
Many merchants travel to South Korea, Southeast Asia and Africa for trade fairs. Fluent English helps them cut reliance on interpreters and directly negotiate order volumes, prices and delivery terms with international clients.
Training sessions cover core business vocabulary, email writing and reception etiquette tailored to daily wholesale trade. Merchants regard language learning as a vital investment to expand overseas customer groups and lift export turnover of Linyi-made goods to global markets.
Editor：韩蒙蒙