Lanling garlic sprouts buck national market downturn with strong brand and industrial system

Against the backdrop of nationwide garlic sprout oversupply and price slump, Lanling's 328,000 mu garlic sprouts maintain robust market performance, with farm-gate prices staying at 3.5–4 yuan per jin, around 1 yuan higher year-on-year, five times the price of ordinary varieties. Boasting dual China-EU Geographical Indication certification and a brand value of 27.521 billion yuan, Lanling garlic sprouts feature crisp sweet taste and an 11-month cold storage shelf life.

The county builds a complete risk prevention and industrial support system: superior seed coverage exceeds 90%, 521 cold storage warehouses hold 2.84 billion jin capacity, target income insurance covers over 90% planting areas with government 60% premium subsidies, and 80 million yuan emergency storage funds stand ready. It develops prefabricated garlic products, early greenhouse garlic and agri-tourism to extend three industrial chains, with multi-channel sales covering Yangtze River Delta, online live streaming and overseas markets.

Lanling's industrial logic of brand premium, full-cycle risk control and three-industry integration offers a replicable model for characteristic agriculture. Linyi will popularize the county's mature experience, boost standardized branding of local farm produce, and stabilize farmers’income amid agricultural market cycles.

Editor：韩蒙蒙