How strawberries became sweet engine for rural revival in Linyi

As the strawberry harvest season gets underway, the greenhouses in Daokou Town, Junan County, Linyi City—covering over 4,700 mu—are filled with warmth and vibrancy. The 'Jiande Hong' strawberry variety, known for its bright color and plump shape, hangs heavy on the branches, filling the air with an irresistible aroma and sweetness.

Through upgraded varieties, preservation technologies, and robust supply chains, Daokou strawberries have successfully transcended geographical boundaries and logistical challenges to reach markets across China, including Xinjiang and the Yangtze River Delta region. What was once a scattered, door-to-door selling practice has evolved into large-scale production with nationwide sales. This transformation has turned the humble strawberry into a lucrative "golden fruit," boosting rural revitalization and prosperity while serving as a core engine for increasing local incomes.

Editor：Lotus