Linyi releases first batch of 'Yimeng Good Products'
Linyi in Shandong province launched the first batch of Yimeng Good Products, a local brand initiative recognizing quality products from the region, at the 2026 China Brand Day Linyi event and the Remarkable Shandong, Yimeng Good Products promotion meeting held on May 10.
The first batch includes 63 products from sectors such as agriculture, medicine, food, high-end manufacturing, new materials, chemicals, home furnishings, and building materials. A brand event at the venue attracted many residents to explore and shop.
During the event, representatives from 10 selected enterprises received Yimeng Good Products certificates. They included Luoxin Pharmaceutical Group Stock Co Ltd and Shandong Phoebus Rubber Co Ltd, along with local companies in grain and oil, new energy batteries, automobile manufacturing, electronics, food, and wine.
Lanshan district shared its experience in county-level quality and brand development. As a participant in China's national campaign to improve quality in 100 cities and a member of the national quality-strong county cultivation pool, the district has 25 provincial high-end brand cultivation enterprises, 18 Mayor's Quality Award winners, three Remarkable Shandong brands, and four Governor's Quality Award winners.
Representatives from leading enterprises in key industry value chains also presented their products and brand-building practices. These included Lunan Pharmaceutical Group, Shandong Lingong Construction Machinery Co Ltd, and other companies in grain and oil processing and home building materials.
In recent years, Linyi has prioritized brand building under the Remarkable Shandong initiative, focusing on stronger standards, quality improvement, and brand cultivation. The city now has 420,000 valid registered trademarks, ranking third in Shandong, with 59 well-known trademarks, 97 Madrid international registered trademarks, 20 national geographical indication products, and 26 Remarkable Shandong brands.
A selection of edible oil products from Yimeng Good Products showcased at the 2026 China Brand Day Linyi event on May 10.
Editor：韩蒙蒙