Linyi Luozhuang: porcelain charms the world, fine products sell globally

Luozhuang, Linyi, which boasts a 4,500-year history of pottery making, is a core ceramic producing area in northern China and one of the eight major ceramic producing areas in the country. It is now promoting the transformation of its ceramic industry cluster, bringing the millennia-old kiln fire to the world. Currently, Luozhuang District has more than 50 ceramic enterprises, with the output value of the ceramic industry exceeding 10 billion yuan in 2025, and it has been rated as a "National Foreign Trade Transformation and Upgrading Base for Daily-Use Ceramics".

Leading enterprises in the district such as Linyi Hongshun Ceramics Co., Ltd. and Linyi Yinfeng Group Co., Ltd. are leading the way in going global. Hongshun Ceramics accounts for 90% of export business, with products sold to more than 70 countries and regions around the world, and has in-depth cooperation with well-known enterprises such as Walmart. As a national tableware production enterprise, Yinfeng Group exports more than 80% of its products to Europe and the United States, and is the world's largest production and export base for aviation ceramics and hotel ceramics. In recent years, Luozhuang ceramics has accelerated the transformation towards automation, intelligence and green development, seizing the international market with core technologies and excellent quality. In 2025, the export of daily-use ceramics accounted for 12% of the international market share, with an annual export volume of 3.5 billion yuan. 

In the future, Luozhuang will aim to build itself into the "China Contemporary Porcelain Capital", promote the quality and efficiency of the ceramic industry, and strive for higher-quality development in going global.

Editor：韩蒙蒙