Emotional consumption powers new vitality for Linyi's brick-and-mortar businesses

During this year's 618 shopping festival, physical stores in Linyi have shifted from simple price discounts to a new development model centered on emotional value and cultural experience. Major shopping malls, tea brands and fashion shops create immersive relaxing spaces, launch creative interactive activities and integrate local cultural elements into products and packaging. Smart home appliances with stylish designs also become popular among young consumers. The new consumption trend effectively attracts young groups and revives the real economy. Linyi's innovative retail model offers a fresh idea for domestic physical businesses to break development limits and cater to young consumer demands.

Editor：韩蒙蒙