Supply chain innovation empowers Linyi enterprises to expand global markets

Shandong Haoduobao Supply Chain Co., Ltd., a benchmark enterprise for foreign trade in Linyi Trade City, has pioneered the "store-wide export" model to drive thousands of local manufacturers and retailers to go global. The company has built a full industrial chain covering product selection, procurement, warehousing, distribution, operation and training. It has independently developed a cloud business system and multilingual online mall to realize data-driven intelligent replenishment and efficient collaboration.

Under the local government's initiative of "Hundreds of Teams and Thousands of Enterprises Going Global", the company has expanded its layout across Belt and Road countries and RCEP member states by building overseas warehouses and offline stores. Its replicated "front store plus rear warehouse" model now covers more than 40 countries with over 300 overseas outlets. It targets to export 1,000 containers of goods to Africa in 2026. Meanwhile, the enterprise is pressing ahead with the construction of an intelligent warehousing and logistics park to build a comprehensive international trade hub.

From simple commodity export to the output of business models, standards and brands, Haoduobao sets a good example for Linyi's foreign trade transformation. Linyi will further leverage its strengths in commerce and logistics, improve cross-border service support, and help more local products and brands enter the global market.

Editor：韩蒙蒙