Wholesale markets in Linyi rise as cultural tourism check-in destinations

Wholesale shopping malls in Linyi have become popular cultural tourism check-in spots among young tourists, evolving from pure commodity trading hubs into integrated commercial-culture-tourism complexes.

Huafeng International Garment City, the birthplace of Linyi Commercial City, covers 240,000 square meters with over 3,000 merchants and annual transaction volume exceeding 10 billion yuan. Operators transformed idle corners into 31 internet-famous check-in sites and built a 36,000-square-meter selection center with transparent wholesale pricing for individual visitors. Four tourist service centers supply free sewing, courier and emergency support services.

China International Food City, covering 360,000 square meters, prioritizes immersive experiential scenarios. It features Russian food zones, traditional wedding folk culture streets, interactive game areas and carnival spaces, with over half of public areas reserved for tourism experience. The two malls launched ticket linkage cooperation with ancient city scenic spots to boost cross-scenic consumption.

Since the start of this year, Huafeng's average daily passenger flow on holidays surpassed 50,000, up 150% year-on-year. China International Food City receives 2 million visitors annually with annual turnover over 10 billion yuan. The transformation proves that integrating commerce, culture and tourism can revitalize traditional wholesale trade and release new consumption vitality.

Editor：韩蒙蒙