Millions of consumption subsidies activate summer market in Hedong District

Crowds gather at the opening ceremony of summer consumption season outside Hedong Wuyue Plaza at night

Citizens browse Linyi intangible heritage craft booths at the activity exhibition area

Visitors line up to take part in evening carnival interactive activities

The 2026 Linyi Vital Summer Consumption Season opening ceremony was held at Wuyue Plaza, Hedong District on July 18, jointly guided by Shandong Department of Commerce and Linyi Municipal People's Government.

Six targeted benefit policies covered catering, shopping, travel, refueling, automobile and home appliance trade-in. China Unionpay rolled out full reduction subsidies across daily consumption scenarios, while Didi launched summer ride discounts and Shandong Culture & Tourism Group issued scenic preferential tickets. The activity set over 30 booths for agricultural specialties, cross-border goods and intangible heritage handicrafts, with interactive water fights and youth dance shows held every night to drive night consumption flow.

Multi-dimensional subsidy policies fully unlock residents’consumption potential. The large-scale summer consumption campaign accelerates Linyi's nighttime economy and cultural tourism integrated development.

Editor：韩蒙蒙