New strategy charts higher‑quality development roadmap for Linyi Trade City

As part of the “Five Transformations of Linyi Trade City” special reporting series, the first installment reviews how Linyi Trade City lifts its development dimension via strategic upgrading.

Linyi Trade City, famous nationwide as China's major wholesale and logistics hub, is stepping into a new development phase. Local authorities implement the strategy of prioritizing commerce‑and‑logistics high‑quality growth and push forward construction of “four‑faceted trade city”: digital trade city, green trade city, industrial‑chain‑oriented trade city and open‑global trade city.

Instead of merely pursuing expansion of transaction volume, Linyi Trade City focuses on value‑chain upgrading. It accelerates digital transformation of physical marketplaces, expands cross‑border e‑commerce businesses, and deepens integration of markets, warehouses, logistics and industrial parks. Meanwhile, the initiative Going global, connecting the world. guides local manufacturers and merchants to explore overseas markets via international sourcing conferences, overseas‑warehouse networks and cross‑border supply‑chain services.

Priority is given to fostering local‑manufactured goods. Authorities carry out docking campaigns connecting market merchants with local industrial parks, expand market share of locally‑produced commodities, and facilitate coordinated growth between manufacturing bases and wholesale markets. Green‑development measures including rooftop photovoltaic installations and new‑energy logistics‑vehicle replacement are rolled out across market clusters.

Facing new domestic and international market landscapes, Linyi Trade City seeks to shift from a traditional domestic wholesale hub toward a modern international‑trade pivot. It targets higher total transaction volume, bigger logistics scale and stronger global brand influence, striving to build a world‑renowned two‑trillion‑level trade cluster.

Editor：韩蒙蒙