New chapter opens for Linyi Trade City amid coordinated global expansion

For decades, Linyi Trade City earned its reputation as China's giant domestic wholesale hub. In the new dual‑circulation development pattern, the city is shifting from scattered “individual‑merchant overseas exploration” toward cluster‑style coordinated outbound development. Instead of letting individual merchants bear all risks of cross‑border trade, multiple parties including market operators, manufacturing factories, foreign‑trade service institutions and government departments work together to build a complete overseas‑expansion ecosystem.

The construction of Linyi Trade City International Sourcing Center marks a milestone of this transformation. The center integrates offline exhibition halls, product selection platforms, supplier databases, cross‑border‑trade agency services and buyer‑matchmaking functions. It connects local Linyi‑made manufacturers with global purchasers in one single physical platform. Meanwhile, Linyi deploys overseas‑service stations in 11 target countries, builds shared overseas‑warehouse networks, and organizes joint delegations to attend key overseas expos, implementing the “1+1+11” comprehensive overseas‑service system.

Linyi International Expo Center plays a critical “bring‑in” role. It hosts serial international sourcing conferences, inviting buyers from Belt‑and‑Road participating countries to visit Linyi for face‑to‑face negotiations. Online digital‑trade platforms complement offline exhibitions to realize 24‑hour uninterrupted global business docking.

The coordinated‑outbound strategy also promotes deeper integration between markets and local manufacturing bases. Linyi Trade City prioritizes lifting the proportion of locally‑produced commodities traded in marketplaces. Merchants are encouraged to establish stable cooperation links with surrounding industrial parks, so that wholesale markets can better feed local real‑economy growth.

Standing at the starting point of the 15th Five‑Year‑Plan period, Linyi Trade City is striving to build itself into an international commodity‑distribution hub and international‑logistics pivot. By advancing the construction of digital, green, industrial‑chain‑oriented and global‑oriented trade city, Linyi will write new stories for high‑quality opening‑up in the old revolutionary Yimeng base.

Editor：韩蒙蒙