Linyi Culture and Tourism Group expands China‑ROK business ties via cultural‑tourism exchanges

Delegation from Linyi Culture and Tourism Group carried out business exchanges in the Republic of Korea, opening a new chapter for China‑ROK commercial, cultural‑tourism cooperation under the Going global, connecting the world. framework.

Building upon newly‑launched regular direct flights linking Linyi and Seoul, the delegation held multiple rounds of talks with Korean travel agencies, cultural institutions and import‑export enterprises. Both sides discussed joint development of inbound tourist routes, cross‑border commodity trade, cultural performance exchange and two‑way tourist‑source sharing.

Korean partners showed strong interest in Linyi's diversified resources: Hometown of Calligrapher Sage Wang Xizhi calligraphy heritage, Yimeng mountain scenery, red revolutionary culture and competitive commodities from Linyi Trade City. Both parties reached preliminary intentions on joint‑launched travel packages for Korean visitors coming to Linyi.

The outbound exchange trip serves as an important step for Linyi to expand its inbound‑tourism market. Moving forward, Linyi will keep deepening people‑to‑people and business exchanges with ROK partners, advancing integrated development of commerce, culture and tourism for cross‑border cooperation.

Editor：韩蒙蒙