Linyi promotes agricultural brands at national farm produce trade fair

A promotional session for Linyi's agricultural products was held at the Linyi International Expo Center on Oct 22, as part of the 2026 National Agricultural Products Production and Sales Conference (Northern Region).

The session, themed "Ecological Yimeng Mountains, Quality Agricultural Products", was organized by the municipal agriculture, commerce and culture and tourism bureaus together with three industry chain working groups covering processed meat, grain and oil, and fruit and vegetables.

More than 130 buyers from across the country attended. The municipal agriculture bureau presented Linyi's farm sector, and executives from four lead companies — Diyibang Food, Taihe Food, Jinsheng Grain and Oil, and Douhuangjin Food — pitched their products. The city also signed a brand strategy cooperation agreement with Fangyuan Certification Group.

Linyi is building three flagship food industry chains. The processed meat chain, centered on pork, chicken and duck, targets a 200-billion-yuan in output from enterprises above designated size in 2025. The grain and oil chain focuses on vegetable oil and baked goods; Linyi produces nearly one-fifth of China's peanut oil and the chain's output value has reached 36 billion yuan ($5.07 billion). The fruit and vegetable chain is anchored by dehydration processing, with annual capacity of 600,000 metric tons — the largest in China — and freeze-dried processing capacity ranked first in Shandong.

Editor：韩蒙蒙