Lanhua Group hosts Malaysia trade talks, eyes Asean retail base

Lanhua Group held a trade cooperation meeting with Malaysian business representatives in Linyi, East China's Shandong province, on Oct 27, a day before the 4th Linyi Trade City International Sourcing Conference opened.

Malaysian guests praised the group's operations and expressed confidence in Linyi's industrial resources and the Asean market, saying the sourcing conference offers a platform for Malaysian buyers and entrepreneurs.

Lanhua Group has built a 15,000-square-meter overseas Linyi Trade City in Malaysia, operating a display-plus-warehouse model that moves auto supplies, home furnishings, light industrial goods and general merchandise into the Malaysian market while bringing Asean products into China. The facility has served more than 300 small and medium-sized companies in two-way trade.

The talks produced proposals to jointly build a Shandong quality goods exhibition and sales base for Asean, co-host a China-Malaysia cross-border e-commerce matchmaking event, and build a full-chain cross-border trade service system.

Editor：韩蒙蒙