Linyi International Product Selection Center gives Linyi exporters a one-stop route to global buyers

In the showroom of Jingliheng Ceramics, one of the companies resident in the Linyi International Product Selection Center, tableware in plain matte glazes and finely gilded finishes fills the shelves. The company's first foreign trade showroom covers about 300 square meters, and its products now reach more than 70 countries and regions in Europe, Southeast Asia, South America, the Middle East and Africa.

Jingliheng is a Linyi native that handles research, production and sales, and has spent years in everyday ceramics. Its glazes are smooth, its shapes considered and its quality stable; combined with Linyi Trade City's trading and logistics base, it ships quickly and keeps costs in check, giving it a price advantage overseas.

"In recent years we have targeted Middle East preferences and installed two sets of the latest automatic gilding lines to develop and mass-produce a gilded tableware range. The look suits local tastes and orders have climbed," said Wang Xiuhua, who runs the showroom. The plant now finishes 8 million gilded pieces a year and ships a steady 10 containers a month.

Wang said the company used to travel to the Canton Fair and the Yiwu fair to find customers, with high costs for travel and booths and long, uncertain negotiations. After moving into the selection center, the platform invites overseas buyers to view samples and negotiate on site.

At the 4th Linyi Trade City International Sourcing Conference, held from Oct 28 to 30, the selection center organized dedicated matchmaking sessions that brought buyers into company premises. Jingliheng's gilded range drew attention, and buyers from Colombia, Cambodia, Egypt and Turkey have since visited the factory, with a Russian buyer due shortly.

The center functions as more than a showroom. It pairs sample display with market procurement trade, customs declaration and inspection, and international logistics, covering the whole process from order to delivery. A cross-border e-commerce park and an international logistics park are being laid out alongside it, forming a three-part foreign trade ecosystem — selection center, international logistics center and cross-border e-commerce park — intended to lower the threshold and cost of going global.

"Previously we relied mainly on social media to find customers. Now our samples sit in the selection center and buyers come to us," said Wang Meng of Menglu Enamelware, which runs a factory-direct model there and takes customized orders in client-specified patterns.

Andy Liu, foreign trade head of Shandong Anzhong Holding Group, said the company is applying for European market certification and hopes to use the momentum from the sourcing conference to enter European and American markets; its charging pile products, he added, are drawing interest from buyers in Southeast Asia and Africa. Many buyers left contact details during the sessions and arranged follow-up talks.

Editor：韩蒙蒙