Linyi auto, motorcycle event boosts culture, tourism, industry

2026-05-13  Source:China Daily

Linyi in Shandong province held its fourth auto and motorcycle culture and tourism week from May 8 to 10 at the China (Luozhuang) Industrial Expo Center in Luozhuang district. The event combined motorsports, cultural tourism, and industrial presentation, creating a citywide brand event.

With Linyi's reputation as a renowned market city, the event integrated the city's tourism resources, covering industrial landmarks, ecological scenery, and revolutionary heritage sites. City parades connected Luozhuang's industrial sites, Feixian county's natural landscape, and Yimeng's revolutionary heritage sites, offering riders an experience that blended speed, scenery, and heritage.

The program included motorcycle challenges, intangible cultural heritage food displays, motorcycle industry exhibitions, and rider sports activities. It also promoted civilized riding and safe driving, helping to shape a new image of motorcycle culture in the city.

A highlight of the event was the display of champion racing motorcycles from ZXMOTO, a Chinese motorcycle brand founded by Zhang Xue, showcasing the growing strength of China's motorcycle manufacturing. The event also highlighted Luozhuang's industrial upgrading, as key titanium alloy parts used in ZXMOTO's champion racing motorcycles are linked to the district's new materials industry.

In recent years, Luozhuang has focused on the deep processing of high-performance alloy materials, including stainless steel and titanium alloys, and has created a distinctive industrial cluster led by Shandong Sunyon Group. Its pure titanium products have been recognized as a provincial-level manufacturing champion product, supporting the transformation of the traditional industry toward higher-end and smarter manufacturing.

By bringing together auto and motorcycle sports, cultural tourism, and advanced manufacturing, the event helped boost consumption, enhance Linyi's city image, and promote coordinated growth between the cultural tourism sector and the industrial economy.

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Motorcycle riders tour Linyi's industrial landmarks, ecological scenery, and revolutionary heritage sites during the city's fourth auto and motorcycle culture and tourism week. [Photo/WeChat account: gh_8f8a0c868a3f]

Editor:韩蒙蒙

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