Linyi culture and tourism campaign sparks vitality on Fudan University campus

On June 16, the "Friendly Shandong · Youth Tour" university promotion event landed at Fudan University in Shanghai, showcasing the charm of Yimeng culture and tourism to young college students. The campaign was jointly launched by Shandong Provincial Department of Culture and Tourism and Tongcheng Travel. The on-site activities combined immersive experience, intangible cultural heritage displays and interactive games, fully presenting Linyi's distinctive landscapes, time-honored arts and featured cultural and creative products.

Targeting young groups, the event adopted innovative promotion methods to interact with students face-to-face. It effectively spread Linyi’s tourism brand and attracted widespread attention among campus youth. As an important outreach activity targeting the Yangtze River Delta market, this campaign builds a new bridge between Linyi and young tourists.

Linyi will continue to launch diversified tourism promotion activities focusing on young consumers. By leveraging campus exchanges and cross-regional cooperation, the city will further expand its tourist sources, enhance nationwide popularity and accelerate the high-quality development of cultural tourism.

Editor：韩蒙蒙