Linyi named popular hidden gem city on Douyin summer travel list

Based on travel group-buying big data, Douyin Life Service named Linyi one of China's 10 popular hidden gem cities alongside Weihai and Rizhao.

Endowed with profound calligraphy culture, military strategy heritage and Yimeng red resources, Linyi develops both urban and rural tourism products. The city upgrades tourism experience from superficial sightseeing to immersive all-day consumption supported by grand live shows, high-star homestays, agri-tourism clusters and VR/AR tech waterfront projects. Policies including 2 million yuan cultural tourism consumption coupons leverage 10 times social consumption.

In 2025, Linyi's rural tourism revenue exceeded 45 billion yuan. Cases such as Zhuzhou Village's annual turnover of 140 million yuan prove agri-tourism can increase villagers’income substantially. Linyi's innovative integrated tourism model offers replicable experience for inland non-traditional tourist cities nationwide.

Editor：韩蒙蒙