Civilized rural customs thrive to build beautiful countryside in Yimeng region

As the birthplace of the Yimeng Spirit, Linyi has deepened spiritual civilization construction in rural areas over recent years, cultivating honest folk customs and shaping a brand-new landscape of livable, productive harmonious villages.

Local villages carry forward traditional culture, revitalize folk arts and pass down red heritage. Zhucun Village in Linshu preserves red Spring Festival customs with an 80-year history, and regularly hosts red research tours and original revolutionary plays to inherit the Yimeng Spirit. Campaigns for simplified wedding ceremonies and village cultural lectures are widely rolled out to advocate thrifty civilized manners. Meanwhile, Linyi presses ahead with comprehensive rural vitalization. Rural ecological environments keep improving, and characteristic local industries create stable income growth for villagers.

The integrated development of red culture, civilized customs and featured industries inject lasting vitality into Yimeng's countryside. Linyi's practice provides a typical sample for balancing cultural inheritance and farmers’ prosperity in mountainous rural areas across Shandong.

Farmers harvest morel mushrooms at Machanghu Town, High-tech Zone, Linyi on March 17, 2025. Photographed by Wang Xiao

Machine operators harvest wheat with combine harvesters on high-standard farmland, Pingyi Subdistrict, Pingyi County on June 5, 2026 . Photographed by Wu Jiquan

Tourists study revolutionary culture during a field trip in Zhucun Village, Linshu County in October 2025

Aerial view of rural vitalization zone beside Guxia Lake, Longjiaquan Subdistrict, Yishui County, shot on November 4, 2024

Editor：韩蒙蒙