Communication University of China research group studies Linyi industries

A research team from Communication University of China brings classrooms to the vast Yimeng land to conduct field research on Linyi's characteristic advantageous industries.The university's research team visited key local industrial landmarks covering machinery manufacturing, canned fruit processing, cross-border e-commerce and red cultural tourism. Through factory tours, enterprise interviews and on-site exchanges with business operators, students gained in-depth understanding of Linyi's industrial layout, whole-chain development and foreign trade advantages.

The group focused on how Linyi integrates the Yimeng Spirit with industrial innovation, and studied brand communication paths for local featured products entering global markets. Students combined media, cultural and industrial knowledge to exchange feasible publicity and brand building suggestions with local enterprises.

Teachers and students stated that the on-site fieldwork turns textbook theories into real industrial perceptions. The rich industrial resources and distinctive red cultural background of Linyi provide valuable practical research materials for university media and cultural industry majors.Both sides reached preliminary intentions of long-term research cooperation, enabling university intellectual resources to empower Linyi's industrial brand international communication.

Editor：韩蒙蒙