Linshu rolls out consumption coupons to boost cultural tourism

Linshu County innovates a replicable consumption stimulation model by issuing trade union cultural tourism coupons to activate local tourism and catering markets.The county launched its first coupon pilot during last year's National Day holiday, adopting a multi-win operation mechanism where trade unions provide funds, scenic spots offer discounts and professional teams coordinate overall operation. A total of 1,000 employee coupons were issued, supporting family travel consumption and driving over 2,000 tourist visits.

Building on the pilot's success, Linshu expanded the program for the 2026 Spring Festival, distributing 2,500 union coupons plus 500 supplementary tourism vouchers covering four core scenic spots including Zhucun and Guanshan. The event attracted more than 6,000 visitors and boosted secondary consumption such as catering, handicrafts and live performances.

The model creates precise customer flow for scenic spots without disrupting original market pricing, while improving employees’sense of gain and enhancing brand influence of "Linshu Gifts". The county has summarized nine replicable experience points including government-enterprise linkage and targeted customer drainage.Moving forward, Linshu will enrich tourism product supply, expand coupon coverage and continuously release consumption potential of the county's cultural tourism sector.

Editor：韩蒙蒙