Mengyin boosts growth through dynamic and static sports events

2026-08-06

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Mengyin County creates a distinctive county development model powered by event-driven economy, with dynamic cycling races and static board game tournaments serving as dual growth engines.In the first half of 2026, Mengyin hosted nine provincial-level and above sports events covering cycling, go, rope skipping and mountain climbing, drawing over 15,000 athletes and accompanying visitors and driving nearly 20 million yuan in total social consumption.

Dynamic sports: Cycling races draw crowds to mountain villages

On March 29, the first Shandong Dragon-shaped Cycling Tour around Yunmeng Lake kicked off, featuring a 14.09-kilometer track hailed as the most beautiful cycling route in Shandong. Competitors with event certificates enjoyed free entry to Menglianggu Memorial Hall and Mengshan Scenic Area, extending tourists’ stay duration.During the 26th Shandong Provincial Games road cycling finals, athletes and their families booked all local homestays and hotels in Songshan Village and Baihuayu Village. Hotel occupancy rates in downtown Mengyin exceeded 90 percent, with catering consumption tripling compared with ordinary days.

Static events: Board games fuel overnight tourism consumption

Two provincial go tournaments were held at Daigu Landform Scenic Area between April and June, attracting more than 3,000 participants including coaches and parents. Local signature dishes such as Mengyin Free-range Chicken and Daigu Whole Lamb saw their turnover surge three to four times.The county launched the campaign "Tour Mengyin After Competitions", allowing contestants free access to four core scenic spots. Over 70 percent of participating families chose to stay an extra one or two days, forming a mature ticket-linked consumption model. Local peach pancakes, wooden crafts and agricultural products recorded 300,000 yuan in sales during the go championship alone.

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Moving forward, Mengyin will stick to the "one event per month" schedule and deepen the integrated model of sports, culture, tourism and commerce, polishing the county brand "Beautiful Daigu Land, Ideal Paradise" and turning event passenger flow into sustainable industrial growth.

Editor:韩蒙蒙

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