Yimeng Youyu child‑care brand debuts with cartoon IPs on Qixi Festival

Linyi officially released its local public child‑care brand “Yimeng Youyu” on Qixi Festival, together with two cartoon IP images “Yiyi” and “Mengmeng”, to boost the development of inclusive preschool care services.

Unveiled on August 19, the brand draws inspiration from local geographic symbols. “Yi” originates from Yi River, representing gentle nourishment for children's growth; “Meng” comes from Meng Mountain, symbolizing solid and reliable guardianship for youngsters. The two cartoon mascots combine Linyi’s natural landscape and historical culture with lively child‑friendly visual design.

The brand launch formed part of the “Qilu Good Parenting · Magpie Date at Langya” Qixi‑themed public‑welfare event. Local authorities aim to build recognizable home‑grown child‑care branding, improve service standards and expand accessible inclusive care resources for families with young children.

Linyi will push forward the construction of community‑based infant‑care stations, optimize professional training for nursery staff and popularize scientific parenting knowledge among the public. With the new IP image as a fresh carrier, the city will spread new concepts of marriage and parenting and advance the building of a child‑friendly society.

Editor：韩蒙蒙