Junan pursues cultural‑tourism breakthrough via resource reshaping and innovative development

Junan County explores transformative growth of cultural‑tourism sector through revitalizing cultural and ecological resources, creating distinctive scenic spots and launching featured events. It strives to realize breakthrough and reshaping of local cultural‑tourism industry.

The county carries out upgrading projects for scenic sites including Tianma Island, Shiquanhu and Chaxichuan. Xiyuan Park, a local love‑themed park, has become a new internet‑famous destination, receiving over 600,000 visitors since opening in spring this year. New viewing spots and check‑in installations are added at Tianma Island tourist zone to improve tourist experience.

Junan advances the “culture‑tourism plus” strategy. It connects revolutionary heritage sites such as the former Shandong Provincial Government site with natural scenic spots, weaving 7 high‑quality tourist routes integrating agriculture, culture and tourism. Local strawberry plantations, green‑tea bases and homestay resources are incorporated into tourism chains.

A series of folk‑custom performances, music festivals and rural market events have been held. Cultural‑tourism products keep enriching local consumption scenarios. The county boosts integration of red study tours, ecological sightseeing and rural leisure travel, driving income growth of local villagers.

Targeting higher‑quality growth, Junan will continue to polish its cultural‑tourism brand, optimize supporting services and attract more domestic and overseas visitors.

Editor：韩蒙蒙