Yimeng‑spirit preaching reaches new‑employment groups in Tancheng county

The themed preaching campaign “Yimeng spirit in Tancheng” was launched for new‑employment groups including online streamers, self‑media practitioners and e‑commerce workers in Tancheng County, expanding the reach of red‑culture inheritance into online cultural and new‑economy sectors.

The event consists of thematic interpretation, interactive sharing and appointment‑granting sessions. Preaching members elaborate on the historical origin, core connotation and contemporary value of the Yimeng spirit, and show real‑world local practices of carrying forward revolutionary legacy in modern Tancheng.

During interactive sessions, representatives from the self‑media association, grassroots village Party secretaries and enterprise managers shared practical experience. They talked about how to spread positive local stories and inherit red genes via livestreaming, short‑video platforms and rural online promotion.

A group of outstanding online influencers, streamers and e‑commerce practitioners were formally appointed as “online commentators for Yimeng spirit and red culture”. The newly‑formed team will build a regular online red‑culture communication platform.

The activity builds a new communication channel for red heritage, integrates Yimeng‑spirit publicity with new‑media industries, and unites new‑economy practitioners to tell authentic Tancheng stories on digital platforms.

Editor：韩蒙蒙