Mengyin's formula for retaining tourists in mountain county

Mengyin County, a mountainous county in Yimeng area, is transforming its cultural‑tourism development logic. Local tourism is shifting from simple “sightseeing‑only” travel toward immersive in‑depth experience, exploring effective ways to extend visitor stays and raise comprehensive tourism revenue.

In the past, mountain‑scenic‑zone tourism in Mengyin mainly relied on natural landscape sightseeing, with relatively short average visitor dwelling time. In recent years, Mengyin has upgraded diverse immersive experiential products: mountain agritourism picking sessions, homestay themed‑vacation packages, red‑culture scenario‑based performances, folk‑custom hand‑craft workshops and night‑time rural recreational programmes.

Scenic spots and villages combine local mountain fruits, revolutionary‑history resources and rural folk customs. Tourists can not only admire mountain scenery, but also take part in fruit‑picking, watch immersive shows, stay in characteristic homestays and join folk‑custom activities. The shift from “seeing scenery” to “being part of scenery” prolongs tourists’ average length of stay and drives growth in accommodation, catering and rural‑product consumption.

Mengyin will keep enriching experiential‑type cultural‑tourism supplies, polish mountain‑village homestay brands and further activate the consumption potential of rural tourism.

Editor：韩蒙蒙