Mengtong Shengjing resort boosts cultural tourism consumption

The Yimeng Mountain Mengtong Shengjing Tourism Resort in Linyi, East China's Shandong province, launched more than 10 immersive themed activities during the National Day holiday, building an around-the-clock system of daytime and night-time experiences and becoming a new popular destination on the region's cultural tourism market.

Based on Mengshan's resources and working in tandem with the Mengshan Guimeng scenic area, the resort has broken with the traditional single-sightseeing model to create a differentiated layout featuring mountain sightseeing above and leisure holidays below. More than 150 shops are now open, covering themed dining, boutique hotels, farmhouse restaurants, bars and cafes, traditional handicraft workshops, specialty snacks, mountain biking and immersive entertainment, with high-end hot springs, themed hotels and distinctive guesthouses also available, providing one-stop services for dining, accommodation, sightseeing, shopping, entertainment and wellness.

During the holiday, the resort combined Chinese-style performances, intangible cultural heritage experiences, night-time economy and tourism benefits, organizing more than 10 themed activities including folk dances, traditional lion dances, Sichuan opera face-changing, poetry contests, immersive Chinese-style flash mobs, traditional ball-throwing matchmaking games, beach concerts, starry fireworks shows, fish lantern parades and intangible cultural heritage craft markets. During the day, visitors enjoy Yimeng cuisine and traditional performances and try crafts by hand; at night, fish lanterns drift like a galaxy, music plays on the beach and fireworks light up the Mengshan sky, enriching night-time offerings.

The resort also worked with the Guimeng scenic area to launch a cross-site exchange activity offering benefits across multiple businesses. According to the person in charge of hotel operations, room booking rates at the resort exceeded 90 percent as of Oct 6. Many visitors said the resort offers a rich mix of activities suitable for all ages and a relaxed atmosphere, allowing them to enjoy a high-quality holiday close to home.

The resort is promoting a shift from short sightseeing stops to all-day immersive overnight holidays, upgrading consumption from pass-through visits to overnight stays and from brief sightseeing to full-day experiences, extending the cultural tourism consumption chain and energizing county-level tourism.

Editor：韩蒙蒙