Zhaoyuan brings "Gold Capital" tourism roadshow to Linyi

A cultural tourism promotion delegation from Zhaoyuan, the "Gold Capital" of Shandong, chose Linyi in East China's Shandong province as the first stop of its 2026 "Travel Zhaoyuan by High-speed Rail" roadshow, seeking to build on the Weifang-Yantai high-speed railway's opening to develop cross-city tourism flows.

The delegation, led by the Zhaoyuan culture and tourism bureau, brought marketing heads of the county's key attractions — the Gold Town scenic area, gold jewelry trading city, Dahu Manor, Luoshan National Forest Park, the Longkou Vermicelli Museum and others — to present gold culture, hot-spring wellness, mountain and rural leisure, industrial study tours and family entertainment to more than 50 Linyi travel agents, industry professionals and media representatives.

Travel agents said the roadshow gave them a fuller picture of Zhaoyuan beyond its gold card: the mix of gold experiences, rural leisure and family night tours, they said, showed potential for multi-day itineraries. The event included free networking and signing sessions on source exchange, joint route development and preferential policies. Between sessions the delegation visited Langya Ancient City to study its operations and branding.

The Zhaoyuan bureau said it will keep promoting its "gold, springs, mountains and sea" resources and welcome Linyi travelers by rail.

Editor：韩蒙蒙