Linyi media staff take their research campaign onto the factory floor at Lingong

The Linyi Converged Media Center (Linyi Media Group) sent editors and reporters from its all-media desks to Lingong Group on the afternoon of Nov 11 for on-site research and training, part of a larger campaign on high-quality development of the city's advanced manufacturing sector.

The campaign, launched recently, is intended to sharpen the newsroom's working style and its ability to handle major set-piece coverage. A dedicated reporting team was formed by combining staff from in-depth reporting, television news and short-video production, with text, video and new-media reporters working together.

During the visit the journalists toured production workshops, research laboratories and the Lingong museum, and spoke with company executives, researchers and frontline workers about high-end engineering equipment — technology breakthroughs, smart manufacturing, supply chain support and market development.

The newsroom plans to send staff to the frontline of all 13 signature industry chains in the city, including high-end stainless and special steel, high-end engineering equipment, and high-end panels and green smart home furnishings. The aim is to observe production, technological work and industrial upgrading at close range, and to strengthen planning for major topics, industry-depth reporting and all-media production.

The campaign uses a "1+N" production and distribution model linking the newspaper, broadcast, web and social platforms, and will conclude with analytical overview reports on the state of the industry chains.

Editor：韩蒙蒙