Digital drive in Linyi's Lanshan links trade and logistics to global markets

Linyi, Dec. 16 - On November 27, Alibaba international station (Large international sales sites in China) “Industrial Products Selection Centre” landed in Lanshan District, Linyi City, Shandong Xinminghui Security Technology Co., Ltd. The selection centre is the first industrial products selection centre of Alibaba International station in the Northern industrial belt. It is the first international selection hub focusing on metal products related to labour protection, including various industrial products such as protective equipment and tools.

“It is not a traditional product showroom, but an integrated platform for selection display, cross border trade, supply chain services, brand incubation and digital and intellectual empowerment. Linyi Mall has the strongest supply chain resources to serve B-side customers, especially in the industrial goods sector.” said Li Hui, head of Xinminghui Company.

Linyi is the “Famous City of Chinese market” and “Capital of Chinese logistics”. Because of the development of Linyi Mall for more than 40 years, Alibaba International station will be the first industrial products selection centre in Linyi. Today, there are 136 specialized wholesale markets in Linyi, dealing in more than 6 million kinds of goods in 27 categories, covering the main categories of Means of production and means of livelihood. Every day, more than 1,000 new products come on the market, 300,000 people discuss business and 20,000 trucks come in and out.

Relying on rich commercial resources, the Xinminghui Company business development industry for more than 20 years. It has become a “Full-chain expert” in the field of industrial products, covering 8 categories such as safety protection and tool consumables, with more than 400,000 units. More than 40% of them are customized products jointly developed with advanced factories, which have deep insight into “What kind of products are needed in what scenarios” and “Customer needs in different countries”.

"This is not only a milestone in the cooperation between the Xinminghui Company and Alibaba International station, but also a 'Golden Window' for Linyi Mall industrial products to go global. Our company will make full use of the Xinminghui Company's 20 years of professional experience and supply chain advantages in the field of industrial products, combined with the global traffic and digital infrastructure of Ali International station, to create a window of preference for Chinese industrial products that is easy to find, trustworthy and confident in product quality for global buyers,” Li Hui said. For overseas buyers, the purchase of Chinese industrial products often faces “Difficulties in finding goods, the company's trust difficulties, service difficulties,” the three major issues. The establishment of the international selection centre will precisely solve these problems. The centre will systematically screen and integrate high-quality suppliers and excellent products in Linyi and the national industrial belt. In the initial stage, more than 20,000 “Quality industrial products” will be selected, such as power tools in line with the EU CE standards, adapt to the North n market, such as explosion proof equipment and provide for different countries “Scenario solutions.”. Relying on Linyi's most competitive logistics advantages in the country, the Xinminghui Company can provide overseas customers with “Product + training + after-sales” full service.

With Linyi City Lanshan District mall digital, internationalization continues to advance. The Xinminghui Company not only self-built sales platform, but also through the network resources, in Taobao, Tmall, JD.com (online sales platform) and other platforms to establish more than 20 stores. Self-developed NEBULA System covers 38 modules, to achieve procurement, sales, warehousing, after-sales digital management of the whole process, data acquisition, presentation, analysis and driving the whole process can be seen. Optimize the coordination of industrial chain while improving the efficiency.

In Linyi City Lanshan District mall, “Xinminghui” digital platform enterprises have reached 30. Through digitalization to empower business logistics, Linyi Lanshan District has strengthened its core digital platforms such as China's large digital trade platform, Linyi's business logistics big data platform and Linyi's industrial chain supply chain bill service platform, vigorously develop live e-commerce, vertical e-commerce, industrial e-commerce and other formats. There are 2 national e-commerce demonstration bases and 97,000 registered live e-commerce merchants. The “Xinminghui” digital platform has become the platform economic industrial agglomeration area and the largest live broadcast e-commerce base in the north.

It is understood that the coordinated development of Linyi City Lanshan District's “Road, rail, sea and air transport”, it is the first city in China where Tir Linyi Gathering Centre, Linyi Convenience Transport Service Centre and International Road Transport Vehicle Verification Centre are simultaneously established. It is one of the three major transport centres for China-Europe freight trains in Shandong province, more than 2,200 international road trains and 454 China-Europe regular trains have been sent and received.

Translated by intern Liu Yue

Editor：Lotus