Mengyin transport bureau carries the Yimeng Spirit on the road

At a taxi stand in Mengyin county, Linyi, East China's Shandong province, transport bureau worker Li Lei placed the latest Yimeng Spirit publicity cards in the most visible spot of the passenger area — one small routine in the county transport bureau's effort to weave the spirit into daily work.

"The Yimeng Spirit is not only the treasure of a revolutionary base area, but also a source of strength for the transport system to improve conduct, take responsibility and promote development," said Liu Hongjiang, deputy director of the bureau. The bureau includes the spirit in Party group study sessions, branch meetings and youth study groups, invites Party school experts for special lectures, and organizes theme Party days at local red-education sites with oath renewals and history briefings.

Publicity follows the transport network itself. Red-themed boards and posters stand at bus stations and stops, while slogans scroll across the electronic screens of buses and taxis and Yimeng Spirit cards ride in every taxi — carrying red-culture publicity along the roads and into thousands of households.

The bureau also converts learning into action: five enterprise-assistance specialists are stationed in transport companies to solve problems on site; volunteer and "double reporting" activities bring services to communities; and the "Guxiang smooth-travel project" — improving roads in the townships amid the county's characteristic flat-topped hills — has been included in the county's ten major livelihood projects, making road building the yardstick of the spirit in practice.

Editor：韩蒙蒙