Tancheng boosts all-for-one cultural tourism with time-honored heritage and innovative performances

Linyi's cultural tourism sector sees booming development in May 2026, with 48 online trending topics and a total platform viewership of over 450 million. As a outstanding county-level tourism highlight of Linyi, Tancheng county has gained remarkable popularity and public praise by virtue of its profound historical heritage, featured performances and innovative marketing strategies.

Tancheng's cultural tourism market has maintained a steady growth in 2026, with rising tourist arrivals during major holidays and special coverage by Shandong News Network. Constructed with an investment of 450 million yuan to restore authentic ancient Tan cultural features, Tancheng Ancient City serves as the core local tourist attraction. During the 2026 May Day holiday, it staged intangible cultural heritage performances including hundred-person Nuo dance and fire pot shows, receiving 200,000 tourists in five days with a single-day peak of over 50,000. The scenic area welcomed more than 375,000 tourists in the Spring Festival and nearly 100,000 visitors during the Qingming Festival and spring breaks, earning wide coverage from People's Daily, CCTV and Xinhua News Agency. Meanwhile, the innovative rural tourism activities at Zuidongfeng Tourist Area in Lizhuang town have won high praise from tourists.

Leveraging internet celebrity economy and online traffic, Tancheng's tourism has achieved cross-regional popularity. In late April, Tancheng Ancient City invited top tourism influencer "Wangpo from Kaifeng" to launch themed activities. Related topics topped local Douyin trending lists with over one million video views, attracting more than 30,000 tourists in two days and becoming a phenomenal tourism hit in spring 2026. The scenic area has launched normalized interactive experiences such as ancient-style blind dates, cultural talk shows and NPC performances, together with internet-famous markets and traditional garden activities, effectively attracting young tourists. Influencer promotions further boost the county's tourism influence nationwide.

High-quality immersive performances underpin Tancheng's vibrant tourism growth. In 2026, Tancheng Ancient City invested over 20 million yuan and introduced more than 100 professionals to comprehensively upgrade its performance system. A variety of flagship live shows including Tan King's Welcome Ceremony, Night Banquet of Tan Palace and Deer Milk Filial Piety are staged all year round. The 3-million-yuan live show Deer Milk Filial Piety adopts holographic projection and live acting to interpret traditional filial piety culture. During the May Day holiday, the ancient city delivered 310 performances, while Zuidongfeng Tourist Area presented over 60 martial arts shows. Intangible cultural heritage displays, folk songs and horse shows in Matou ancient town jointly create a diversified all-for-one tourism atmosphere.

Rooted in its profound thousand-year cultural heritage, Tancheng continues to innovate tourism formats, optimize service experiences and fuel the high-quality development of local cultural tourism industry.

Editor：韩蒙蒙