
Zhang Baoliang, Secretary of Linyi Municipal Party Committee, delivered a keynote speech themed Cultivate Rural Civility with Red Culture at the opening of the National Conference on Social Etiquette and Civility in Rural Areas on July 16, sharing three typical Yimeng rural revitalization stories.



The first story features Yu Aimei's three-generation inheritance of the Red Sister spirit. She has delivered over one million audience red lectures in 20 years, inspiring 15,000 grassroots speakers across the city to carry forward Yimeng stories in villages and schools. The second tells Daicun Village's transformation from a debt-ridden backward village to a shared prosperity demonstration zone. Under Wang Chuanxi's leadership, the village realized 160 million yuan collective annual income and cut ritual spending via standardized wedding and funeral rules. The third focuses on Ly Yuxia, a "poet on ridge", who streams agricultural products live online and drives local farmers to increase revenue, alongside batches of rural innovators such as Niu Qinghua.
The three real-life cases summarize Linyi's core experience: Party leadership as the root, red culture as the soul, and mass participation as the source of rural civility construction, providing replicable solutions for nationwide rural vitalization.
Editor:韩蒙蒙