China Market digital platform empowers Linyi's SMEs to expand globally

China Market, the online trade platform powered by Linyi Trade City, is helping small and medium-sized enterprises (SMEs) expand overseas by digitizing traditional business operations. The platform has attracted 26,000 merchants, listed 800,000 products, and achieved a total business volume exceeding 31 billion yuan ($4.2 billion).

Positioned as a fourth-party service provider, China Market integrates commerce, logistics, finance, and data flows into a unified system. It offers one-stop cross-border solutions, including warehousing, customs clearance, insurance, and supply chain financing, enabling SMEs to focus on production and order fulfillment.

Linyi merchants have relied on foot traffic for decades. Now, the platform uses data to match needs, streamlining e-commerce processes and connecting local suppliers with international buyers more efficiently.

The platform has already demonstrated success. In May, prefab home manufacturer Ma Gangdong delivered customized units to Indonesia in less than a month, with the platform handling the inspections, shipping, and overseas installation. Similarly, Cheng Xiaojie, manager of a wood factory in Lanshan district, secured orders from Mongolia, marking the factory's first entry into international trade.

By linking online orders to offline logistics, China Market integrates trade data into warehousing, distribution, and finance to improve supply chain efficiency. This digital approach is transforming Linyi's wholesale and logistics advantages into a competitive edge in the global market, allowing local SMEs to reach overseas buyers at lower costs and with faster delivery.

One user browses the China Market app and sees what has been offered. [Photo/Linyi Daily]

Editor：韩蒙蒙