Government, financial and cultural enterprises link up to boost Linyi’s cultural tourism industry

A government-finance-enterprise matchmaking event for financial support of Linyi's “1+7” cultural tourism industrial cluster was held on June 29. The forum aims to build a communication bridge between three parties, ease financing difficulties for cultural tourism operators and realize integrated development of finance and cultural tourism.

Official data shows that the 2025 matchmaking round sorted out 49 financing projects, among which 34 secured bank credit worth 7.032 billion yuan, with cumulative loans of 4.632 billion yuan issued. This year’s event collected new financing demands totaling 2.123 billion yuan. Eight projects signed on-site credit agreements valued at 750 million yuan, while off-site signed credit reached 1.05 billion yuan, with combined credit of 1.8 billion yuan.

Financial institutions introduced exclusive credit policies and products, cultural tourism enterprises presented investment plans, and a supply chain finance association demonstrated an intelligent financing matching system. Authorities urged all sides to strengthen coordination: government departments act as coordinators, financial institutions roll out targeted financing products for small and micro cultural tourism players, and enterprises leverage Linyi's rich cultural tourism resources to pursue high-quality growth. The joint mechanism will fuel the city's cultural tourism upgrading.

Editor：韩蒙蒙