Linshu innovates strategies to boost cultural tourism consumption

Linshu county in Linyi, Shandong province, has pioneered an innovative approach to stimulating cultural and tourism consumption by integrating resources from government departments, labor unions, and State-owned enterprises.

By leveraging targeted tourism consumption vouchers, the county effectively bridges high-quality visitors with local scenic resources. Through a strategic framework of initial pilot testing followed by systematic expansion, Linshu has forged a low-cost, high-efficiency pathway that revitalizes its regional tourism economy.

Building on a successful National Day pilot last year — which featured zero financial investment from scenic spots, professional operation teams, and "employee-plus-family" visitor attraction models — the county significantly scaled up its consumption voucher program for this year's Spring Festival.

This expanded initiative integrated four core scenic areas and distributed thousands of specialized vouchers, driving substantial visitor traffic and invigorating secondary spending in local dining and cultural retail.

Ultimately, this multi-win model has generated nine core operational experiences encompassing cross-sector collaboration and targeted traffic acquisition.

Moving forward, Linshu plans to further refine these cooperative frameworks and enrich its product offerings, injecting lasting momentum into the high-quality development of its regional tourism industry. 

Editor：韩蒙蒙